The outcome is a brand celebrating minimal characteristics; bringing together carefully curated elements chosen for their aesthetic simplicity and functionality. Established in the first instance by a purist inspired logotype, this approach is extended to other touchpoints — keeping formatting styles limited to the bare minimum required and limiting the supporting colour palette to an austere spectrum of neutrals.

The new brand was implemented across internal documents and print collateral and included a minimal refresh of their website. The result speaks confidently to their motivations as a practice and serves as a platform to showcase architectural work of conceptual originality and beauty.

The brand universe links back to the visual codes of the logo and embraces directness. We customised Archivo, a typeface with cubic forms and an airy rhythm, to incorporate a rectangular letter O. This intervention ensures that the core offer is always present, impactful and memorable. Supporting text is set in Switzer, a neo-grotesque that continues the idea of fluidity with it’s modern appearance.

For colours, vibrant orange is the primary hue, chosen as it straddles the worlds of both technology and people. It’s accompanied by white and light grey which create accessibility, and black which provides impact. The screen symbol is further extended as a graphic principle, used to frame imagery and as a device to anchor messages around.

The brand voice is relatable and communicates with a matter-of-fact personality. Key messages highlight the benefits of Onsho’s approach by contrasting them with existing complex alternatives. Our brand work has allowed Onsho to launch themselves as an innovative and accessible challenger brand in the audiovisual production industry.

Services

Logo
Visual identity
Art direction
Print

Replacing large crews, bulky equipment and endless cables, Onsho offers efficiency. Essentially, they free up the process. This core idea was distilled into the brand’s vision which is centered on intuition, practicality and simplicity. The name Onsho is succinct and rhythmic, helped by the repetition of ‘O’. Phonetically, it's soft and fluid, encapsulating the ease of a smarter approach, where everything runs smoothly from setup to broadcast.

The logo plays on the repetition of the two O’s. The first one is rectangular to represent a screen, and the second is round to represent a person. The constant presence of a viewer and a screen is revealed – the camera operator behind the viewfinder, the video editor in front of a computer or someone in the audience looking at the stage.

The brand universe links back to the visual codes of the logo and embraces directness. We customised Archivo, a typeface with cubic forms and an airy rhythm, to incorporate a rectangular letter O. This intervention ensures that the core offer is always present, impactful and memorable. Supporting text is set in Switzer, a neo-grotesque that continues the idea of fluidity with it’s modern appearance.

For colours, vibrant orange is the primary hue, chosen as it straddles the worlds of both technology and people. It’s accompanied by white and light grey which create accessibility, and black which provides impact. The screen symbol is further extended as a graphic principle, used to frame imagery and as a device to anchor messages around.

The brand voice is relatable and communicates with a matter-of-fact personality. Key messages highlight the benefits of Onsho’s approach by contrasting them with existing complex alternatives. Our brand work has allowed Onsho to launch themselves as an innovative and accessible challenger brand in the audiovisual production industry.